Frequently Asked Questions

 Every business is different, but the power of social science lies in validated processes and peer-reviewed analysis to ensure the fidelity of conclusions and reduce the influences of bias and prejudice in decision-making. 

 Military efficiency and proficiency in arms are what make a unit competent, but they do so by providing a conceptual framework to view the world. This framework can often cloud and obfuscate the reality of a situation on the ground. Social science can help surmount and penetrate these trained biases, providing a truer perspective of the situation on the ground. 

 Social science has developed tools and methods to collect and analyze the activity of people online. The cyber world is rich with information that can be gathered and analyzed to provide insights into how people view your business and how you can help influence and drive those perceptions and behaviors in a legal and ethical manner.